You want to make the best first impression possible! Just remember to prioritize quality and high-res video if you’re gonna go DIY. If you’d like to showcase your real product, workplace, or employees, you might want to invest the time and money to capture some personalized video for your website background. You’ve got two choices when it comes to choosing the raw material for your background video: you can either capture your own or utilize Vimeo’s immense stock library to access high quality video in a flash. Upload your footage (or pull from our stock library) Whether you’re a yoga studio or an eCommerce site, there are plenty of options for you to make a video that’s perfect for your brand POV.Ģ. You can select from hundreds of customizable templates designed for tons of different use cases. Brand personality: Is your brand playful and fun or serious and elegant? Make sure your content reflects your vibe! This will help give your customer a cohesive experience and fast-track your brand recognition.If you’re sure what to include, consider the five “W”s - who, what, where, when, and why - to cover all your bases.
Brand value statements: What do you offer, and why are you different? Remember to try to boil down your brand to the basics, so even those with a tendency to skim will walk away with the right message.Branding elements: Make sure you indicate to users that they’ve found your brand through the use of coordinated elements like logo, color scheme, and aesthetic.There are a few critical components that are musts: Whether or not you decide to incorporate a video background into your website, it’s essential to understand what elements, in general, make for a good homepage. What should I include in my homepage video background? That’s why we’ve gathered some awesome content inspo and a quick breakdown of everything you’ll need to make a video background for your homepage. Including background video on your homepage is a super effective and straightforward way to take hold of your visitors’ attention - and get them to take action.īut for the non-web designers among us, adding video to your homepage can seem daunting. Videos are eye-catching, attention-grabbing, and great at conveying vital information about a brand in an instant. But did you know people spend up to 88% more time on websites with video? When you’ve got just a quarter of a minute to make a good impression, the design of your homepage can make all the difference between engaging a user and losing them for good. That’s how long an average user will spend on your website before navigating away.
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